On September 19 - 21 SalesForce once again gathered together representatives of the largest brands using SalesForce’s products and services for managing sales, advertising campaigns and statistics and report generating tools.
Blocking a few main streets for a few days, the DreamForce 2012 conference, which eclipsed Oracle Open World in its scale, became the main event of September.
Taking into account the marketing evolution powered with the growing popularity of social networks, this year’s DreamForce conference had a special focus on "social" marketing.
It all began a day before the official start at the San Francisco Museum of Modern Art, where conference sponsors arranged a dinner for guests.
And the next day the doors of the conference were open to all comers to attend.
There were some emotional, inspiring and inflammatory speeches,
informative and highly educational presentations,
some of which were rather innovative.
It is at DreamForce 2012 that it was announced about the new Facebook’s Custom Audience targeting feature allowing advertisers to reach a specific set of users with whom they have already established a relationship on/off Facebook and who are defined by either user email address, Facebook UIDs, or user phone numbers.
Representatives of the world's leading companies, including top managers of General Electric, Commonwealth Bank, Virgin America, Facebook, Coca Cola, and Burberry shared their experience of brand promotion in social networks.
